Company’s Coming! November 13, 2006
Posted by broadwayk in Uncategorized.trackback
FOR IMMEDIATE RELEASE
COMPANY IS COMING TO BROADWAY
Playbill Presents Broadway’s “Company” Opening Night Celebration November 29, 2006.
Ethel Barrymore Theatre 243 W. 34 Street (Between Broadway and 8th Avenue)
(202) 302-700/800-677-1164
http://www.companyonbroadway.com
(New York, New York) Playbill is proud to sponsor the opening night celebration for John Doyle’s revival of Stephen Sondheim’s musical “Company” at 8 p.m. November 29, 2006 at the Ethel Barrymore Theatre.
Doyle makes his triumphant return to Broadway after a successful revival of “Sweeney Todd” which earned him a 2006 Tony Award for best musical direction. His unique vision cuts out the need for an orchestra and puts the actors on stage pulling double duty with instruments in hand. The revival of “Company” is unlike any other show on Broadway.
“Company” follows the life and relationships of Bobby, a 35-year-old single male, looking for love so that he can stop feeling the pressure from all of the other thirty somethings in his life that are already hitched. Bobby looks at his past loves and must decide if he is at the point in his life where it’s time for him to marry or remain the odd man out.
Playbill Online will be hosting an online sweepstakes with a grand prize of airfare for two to New York City, hotel accommodations at Le Parker Meridian for one night, orchestra seats to the opening night performance of “Company”, and access to the V.I.P. gala. The contest opens November 1, 2006 and will close at midnight November 23, 2006. The grand prize winner will be notified by phone on the morning of November 24, 2006. Valid for residents of the continental United States only. Entrants must be 16 years of age or older at the time of contest end to be eligible to win. Visit http://www.playbill.com for more information and a full list of sweepstakes rules.
Opening night festivities begin at the Barrymore Theatre promptly at 7 p.m. with red carpet entrances for cast members and V.I.P. guests. Media interested in attending this portion of the event must contact the media coordinator to reserve a filming location. Set up for red carpet access must be completed by 6:30 p.m.
The curtain will go up on the opening night performance at 8 p.m. and media will be directed to the balcony and permitted to film only the first two musical numbers of Act I. For Act II, media will be permitted to film the final musical number and curtain call. Precise filming details will be handed out upon arrival to the theatre.
It should be noted that the cast of “Company” will be exiting through the stage door at the front of the theatre. They will not be signing autographs outside of the theatre for this performance as the cast will be immediately ushered into vehicles and taken to the opening night gala at the Metropolitan Museum of Art located at 1000 Fifth Avenue at 82nd Street. Entrance to the gala is granted by invitation only.
Cast members available to the press for interviews at the gala will be Raul Esparza (Bobby), Barbara Walsh (Joanne) and Kelly Jeanne Grant (Kathy). Interviews will be done in order of media arrival and will not exceed 10 minutes in length.
Playbill will be printing special edition numbered opening night playbills for all attendees of the performance. Gold “Company” pins commemorating the evening will be be available for purchase in the lobby of the theatre. Proceeds from the pin sales will go to the Broadway Cares Equity Fights Aids fund.
Directions to each venue have been attached to this e-mail release.
Media Contact:
Kate P. Bowra
Playbill Online Public Relations
companypress@playbill.com
http://www.companyonbroadway.com
Phone: (212) 555-5555 x212
Fax: (212) 555-1234
We Begin Tonight with Breaking News 
great use of a graphic at the top of the release and the blocked quote graphic internally. It would grab the eye of a reporter or news editor who had 50 press releases to look at!
Nice work. I like the conversational, engaging style of the writing.
A few helps:
U.S. is preferred (rather than US).
In the last one, “We’ll get back to you as soon as we can – thank you for your suggestions!” Go ahead and punctuate as sentences, with a period after “we can”, then “Thank you…”
Also in that one, they email a webmaster, but “we’ll” get back to you, plural.
In the second to last one, a sentence is missing something:
“A limited multimedia archive has available on the site”??
In the job posting one, instead of “bring you”, i recommend “take you”
Why is the isting of items available in the online store in past tense, as if they are no longer available?
Punctuation problem here too: “You have a few options, it just depends on what we can help you with!” Need a sentence after options, then capitalizing “It just …
Recommend labeling it or headlining it, “FAQs” or “FAQ list”; you provide more than one.
I do like the block quotes. Good. And the focus on London. Good qualifier.